Starting A Retail Business? Mind The Location

If you have an online retail store, you have the luxury of not having to bother about location. You can partner with dropshipping companies, so the problem of where to stock products is eliminated. Directly sell to buyers who order online through your ecommerce store or eBay account. However, what if you feel that you would be better off with a brick-and-mortar store?

The ability to store products might give you more options where suppliers are concerned. Moreover, you would want a more traditional approach to selling products, enabling buyers to browse through the displays, and take their time selecting the purchases. Whatever your reasons for setting up a brick-and-mortar retail store, you would have to pay special attention to location.

Compensating For A Less-Than-Ideal Location

While renting space in a location downtown or close to busy roads is recommended, not everyone can afford to hire expensive retail space, which is more costly in the more accessible, well-known locations. It is also possible that the commute may get too much for you or your staff, which is why you might be forced to settle for a location in a less popular area. If the area you are renting is not very "hot" as retail merchandizing is concerned, you could look for ways to boost business by optimizing what you do have.

One of the first things to do would be to create an attractive exterior, a façade that attracts attention. Paint it in bright colors, make sure the window displays are eye catching, and have a store sign that is large and legible from a considerable distance. You could also use mannequins or other items from your store to ensure that any passerby gives your store more than a passing glance.

Offer Promotional Discounts

Announcements of freebies and discounts are also a big draw, so make sure to place flyers and advertise these discounts in a big way. If you are looking for popular merchandize to sell, look no further than Esources. Esources.co.uk is a directory that helps people find the latest goods to stock their online stores as well as conventional retail outlets. This supplier directory offers a large database of reliable suppliers, who offer high quality merchandize at wholesale prices.